Search Marketing

Guru of Search

As of May 2008 we have launched a brand new website dedicated to search marketing.  You'll notice that some of the articles previously on CWD Community are being redirected there.  Please visit Guru of Search to check out our new website dedicated entirely to search!

What is Search Marketing?

Search marketing comprises the field of search, which basically addresses everything related to searching and finding information on the Internet.  Search marketing is used to effectively place and market online content so it appears higher in search engine results pages, and therefore more visitors will find it.  Search marketing covers SEO (Search Engine Optimization), which deals with optimizing a website's content and structure so it can be more effectively indexed (found) by search engines, as well as industry and keyphrase analysis and link building.  Keyphrase analysis analyses what people search for and how often, and uses this information to give recommendations as to what topics you should focus your website content on.  Link building helps build external links - ie. links from external websites that point to your website - an important metric search engines use to evaluate the importance of your website and its pages. 

Search marketing categories include: