SEO

User-Friendly Hyperlinks in Outlook and Lotus Notes

This article discusses what "user-friendly" hyperlinks are, how to use them in Microsoft Outlook and Lotus Notes emails, and explains the different types of mail input formats at your disposal.  read more »

Redirects should lead to the same content

If you're a web developer or designer, or simply maintain a website, you've probably found yourself in the situation where you have links in the SERPs (Search Engine Results Pages) that, when followed, lead to 404 (page not found) pages because you've updated or moved the pages. I've had clients ask me if we can't redirect those pages to the homepage so people don't get the 404 page. I advise them not to. Why?  read more »

Misuse of rel="nofollow" Tags

rel="nofollow" tags were initially introduced by Google to help prevent comment spam. In other words, to prevent spammers from bombarding your site with links to their in the hope of gaining link popularity and Page Rank points. The problem is that many developers are using nofollow to "hoard PR" (hoard PageRank), which may hurt them in the long run.  read more »

Structuring Your Site For SEO

Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes.  read more »